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Our List of Useful Industry Links

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Alexa Internet - www.alexa.com
The Alexa Toolbar is a free search and navigation companion that accompanies you as you surf, providing useful information about the sites you visit without interrupting your Web browsing. This is one of the most accurate freely available tools to find out how well your site ranks up against millions of other sites on the Web. These rankings are generally consistent with the amount of traffic they have. The lower the Alexa ranking number the more heavily visited the site.

Association of Internet Marketing & Sales (AIMS) - www.aimscanada.com
The Association of Internet Marketing and Sales (AIMS) was founded in 1996 by Jay Aber and several other Canadian Internet marketing professionals looking for a way to better understand and leverage the Internet. What began as informal brainstorming among friends, quickly expanded into Canada's largest Internet association. Today AIMS remains Canada's largest Internet association, representing over 5,000 members from a broad range of roles and industries and with varying levels of online experience.

Canadian Inter@ctive Reid Report - www.ipsos.ca/reid/interactive
The Canadian Inter@ctive Reid Report is a quarterly syndicated study that monitors Canadian Internet behaviors and attitudes in order to provide subscribers with the most authoritative, comprehensive, and up-to-date information about the Web and the marketplace. This quarterly tracking report provides subscribers with a detailed examination of who is on the Internet, why they are on it, and what they use it for.

Canadian Internet Project (CIPIC) - www.cipic.ca
The Canadian Internet Project / Projet Internet Canada (CIP) is a representational survey of Canadians that provides data and analysis for ongoing research in the area of internet use and non-use patterns. The study explores the behaviour and attitudes of both users and non-users and the economic, cultural, and social implications of the internet in Canada, in comparative perspective.

Canadian Marketing Association (CMA) - www.the-cma.org
The Canadian Marketing Association (CMA) is the largest marketing association in Canada representing the integration and convergence of all marketing disciplines, channels and technologies. As the industry's leading advocate on legislative matters, the Association devotes considerable resources to responding effectively to public policy issues. One of CMA's key objectives is to increase consumer confidence in the marketing industry by taking a leadership role in responding to consumer concerns.

ClickZ - www.clickz.com
The ClickZ Network is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. The ClickZ Network offers several free newsletters including ClickZ News (breaking news, information, and analysis), ClickZ Experts (commentary, opinion, advice, and thought leadership) and ClickZ Stats (facts, figures, research, and data on the online industry).

ComScore Media Metrix - www.comscore.com
comScore Media Metrix, the audience measurement division of comScore Networks, is the preferred source of Internet audience measurement for advertising agencies, publishers, marketers and financial analysts. Using proprietary data collection technology and industry-endorsed Random Digit Dial (RDD) methodology, only comScore Media Metrix products offer comprehensive metrics detailing online media usage for home, work and university audiences with complete online visitor demographic analysis.

Direct Marketing News - Click! Weekly - www.dmn.ca/Click/clickweekly.htm
Direct Marketing News (DMN) is Canada's leading direct marketing (DM) publication, with a qualified circulation of almost 8,050 primary readers and another approximate 11,000 secondary readers--almost 20,000 of the country's most responsive marketing executives and their suppliers. Click! Weekly is "Canada's e-newsletter on the online revolution".

Emarketer - www.emarketer.com
eMarketer is "The First Place to Look" for market research information related to the Internet, e-business, online marketing and emerging technologies. eMarketer aggregates and analyzes e-business research from over 2,000 sources, and brings it together in analyst reports, daily research articles and the "eStat Database" - the most comprehensive database of e-business and online marketing statistics in the world.

Evaliant - www.evaliant.net
Evaliant Services, a division of TNS Media Intelligence/CMR, is the leading provider of online advertising data. Everyday, Evaliant tracks more than 100,000 brands and products on thousands of sites in North America. Advertising agencies and advertisers, Web sites and Web representatives use Evaliant services to get complete, accurate, virtually real-time data-quickly and cost effectively. Evaliant answers questions like who is advertising on the Web and when and how much they are advertising.

iMedia Connection - www.imediaconnection.com
iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of dmg world media. Mission Statement: To advance the business of interactive media and marketing by serving as the primary conduit between buyers and sellers, and to inspire marketers of all types to explore and embrace interactive marketing strategies. iMedia Connection offers a very useful creative showcase and free newsletters.

Interactive Advertising Bureau (IAB) - US - www.iab.net
The IAB is the only association dedicated to helping online, Interactive broadcasting, email, wireless and Interactive television media companies increase their revenues. The quality of the IAB leadership, membership and industry initiatives, such as standards, research, advocacy and education, benefit the membership as well as the industry as a whole.

Interactive Advertising Bureau of Canada (IABC) - www.iabcanada.com
IAB Canada is a not-for-profit association representing its membership composed of publishers, advertisers, advertising agencies and service associates in the Canadian interactive marketing industry. IAB Canada is an investment in Canada's online future. As marketers, publishers and practitioners, we will be the preeminent national voice of the Canadian interactive marketing industry. IAB Canada is dedicated to establishing and communicating interactive advertising best practices that optimize advertising investment, leading to increased stakeholder value.

Jupiter Research - www.jupiterresearch.com
JupiterResearch provides unbiased research, analysis and advice, backed by proprietary data, to help companies profit from the impact of the Internet and emerging consumer technologies on their business. Jupiter offers useful, free email newsletters.

Marketing Magazine/Marketing Daily - www.marketingmag.ca
Marketing Magazine is Canada's national weekly publication dedicated to the businesses of marketing, advertising and media. Launched in 1908, we have a long history of helping readers understand and profit from the events and dynamics of their industries. Along with our regular weekly news coverage of and commentary about all that matters in the Canadian marketing business, we produce an array of special features, reports and guides.

Marketing Sherpa - www.marketingsherpa.com
MarketingSherpa is a research firm publishing practical information for professional marketers - Case Studies, benchmark data, and how-to information for marketing, advertising, and public relations professionals.

Media in Canada/Strategy Magazine - www.strategymag.com, www.mediaincanada.com
Media in Canada was launched by Brunico Communications Inc. in August 2004 as an offshoot of Strategy magazine's media section. From research and audience measurement innovation to ratings impact and spend trends, Media in Canada covers the gamut of media biz news and identifies new media opportunities. Both an email newsletter and a website, Media In Canada is a key resource for media buyers and planners, providing a heads-up on property launches and changes in all media, including TV network programming and schedules. Email newsletter frequency: Initially twice a week, normally Tuesdays and Thursdays. Bulletins reporting breaking news may also be issued from time to time.

MediaPost - www.mediapost.com MediaPost Communications is an integrated publishing and content company whose mission is to provide an array of resources to super-serve media planners and buyers. Media Post offers a number of publications and email newsletters focussed on online media and marketing, including OMMA Magazine, The Center for Media Research, Online Media Daily, Email Insider, and Search Insider.

Nielsen//NetRatings - www.nielsen-netratings.com
NetRatings, Inc. provides the industry's global standard for Internet and digital media measurement and analysis, offering technology-driven Internet information solutions for media, advertising, ecommerce and financial companies which enable customers to make informed decisions regarding their Internet strategies.

One Degree - www.onedegree.ca
One Degree is the central gathering place for Canadian Online Marketers. Industry veteran Ken Schafer has pulled together a growing roster of industry insiders. Each day One Degree comments on what you as a Canadian online marketer need to know. We cover all aspects of online marketing and offer in-depth analysis, commentary, best practices, real-life experiences, and general insights from our time online.

Online Publishers Association (OPA) - www.online-publishers.org
The Online Publishers Association (OPA) is a not-for-profit industry trade organization dedicated to representing high-quality online content providers before the advertising community, the press, the government and the public. Through credible research and ongoing communications, the OPA seeks to establish and promote the Internet as an effective advertising medium for marketers and a sustainable media business for publishers, thereby ensuring the continued availability of quality content for consumers worldwide.

Pivotal Veracity Learning Center - www.pivotalveracity.com
Founded in 2003, Pivotal Veracity is the number one ranked independent email delivery auditing and optimization company for large enterprises. Our learning center is designed to give visitors to our site an introduction to the issues surrounding deliverability as well as resources for locating in-depth information on any one particular topic that is of interest. Includes Anti-Spam Methods & Checks, Industry White Papers.

Responsys Resource Center - www.responsys.com
Responsys® is a premier provider of on-demand email and lifecycle marketing solutions. This Resource Center is your one-stop shop for information about the business benefits of email and lifecycle marketing. The site offers White Papers, Web Seminars, Product Information, Analyst Opinions, News Archives, and Case Studies.

Thin Data - www.thindata.com
ThinData is dedicated to leading the way for permission-based email marketers, educating our clients about the importance of privacy and permission. We do this by providing industry insight and sharing proven tactics for successful campaigns. Great Ideas and Resources can be found through the Email Strategies Newsletter, The Marketer's PIPEDA Checklist & Corporate Seminars.