What We Do

Build a smarter Internet marketing team Tap into our 10+ years Internet direct marketing expertise to shorten your team's learning curve.

Our position in the online media industry spans the entire spectrum, from buyer to seller. Not only are we a large online media buyer, but our team has its roots in online advertising sales, with 10+ years experience selling online advertising for hundreds of well-known web properties, including TSX.com, MyTelus.com, YellowPages.ca, TheWeatherNetwork.com and AOL.

We will boost your online advertising revenue by:

• Shortening your learning curve with insider information you can use immediately to improve your online advertising sales team's ability to close the sale
• Tailoring Internet advertising education to match your team's experience and knowledge
• Developing and running company specific programs to teach your salespeople how to probe and understand online media buyers' needs, and create profitable media recommendations that deliver the RFP goals
• Reviewing the strengths and weaknesses of your online media sales competition, offering recommendations to boost your website's advertiser appeal
• Using our industry contacts to conduct one-on-one interviews with leading online advertisers and media buyers, uncovering what motivates them to buy media on your site or your competitor's
• Helping you integrate a Product Management strategy for your Website ad inventory including pricing, key points of differentiation, distribution and branding strategies, so that you build an effective online media brand that media buyers want to buy
• Ensuring your website is included in top industry databases and media research tools
• Identifying, recommending and implementing new sources of online advertising revenue