Build a smarter Internet marketing team
Tap into our 10+ years Internet direct marketing expertise to shorten your team's learning curve.
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We know the last thing you want is training or seminars that are long on theory and short on practical knowledge. We shorten your team's learning curve through customized, practical seminars on topics including Internet marketing, online advertising, direct marketing, email marketing, search engine marketing and privacy. Whether your group needs an introduction, hands on training or an intensive executive level overview, count on our record of 20+ years teaching success.
Here is a small sample of the programs we customize and deliver for clients (click seminar title for more information):
Introduction to Online Advertising for Marketers or Web Publishers
- Who's on the Web in Canada
- The Online Advertising Market in Canada
- Internet Advertising Terminology, Basic Principles & Math
- Online Marketing Strategies That Work
- Ad Serving, Tracking & Targeting
Building a Successful Online Advertising Business
- Understanding the competition and the competitive frame
- Determining your site's advertising revenue potential
- Insights into what online media buyers want.
- Suggestions on how to converting traditional spend to online
- How to get in the door - effective online advertising pitches
- Responses to RFPs that work
- Pricing strategies that maximize revenue
- Seminars tailored for sales reps and sales management
Permission-based email: Key success factors and pitfalls to avoid
- Email benefits
- Doing email right: creative lessons learned & other key success factors
- Key statistics & research
- Renting email lists
- Newsletter dos and don'ts
- Case studies
- Overcoming SPAM, deliverability & other challenges
Intensive executive level Internet Marketing Overview:
- Get the information you need to evaluate Internet marketing plans and the knowledge to ask the right questions of your marketing teams and outside agencies
- Get the most recent stats on Internet demographics in Canada
- Understand the pros and cons of web media, e-mail list rentals and search engine and when to use them for your Internet marketing campaigns;
- Become familiar with the micro-targeting opportunities available through web ad serving software and website content
- Learn how to accurately track results and set achievable campaign targets
Internet Marketing Brainstorming Team
- Put our industry contacts to work for you to produce the widest range of creative ideas in the shortest amount of time by tapping into many of the best and brightest Internet, advertising and marketing minds we know.
- We assemble and brief a team of top Internet marketers from a variety of backgrounds and disciplines to uncover short and long term high potential opportunities and out-of the-box ideas in a brainstorming setting.
- In a subsequent session, we debrief your team on the session results, and discuss executional considerations.
» Contact us to discuss your needs |
