Connected TV and streaming audio/video are key elements of our campaigns, helping us build successful brands and achieve cost-effective conversions.
We include connected TV and streaming media in campaigns to sell charity lottery tickets, engage prospective university and college students, boost attendance at live performances, encourage donations and advocacy, and generate awareness for B2B and consumer products and services.
Our clients benefit from precise user targeting and unique content options offered by these platforms. For instance, we execute highly successful campaigns by targeting ads to specific music playlists and video content that promote a wide range of artists and performances—from opera and Broadway plays to indie, jazz, classical, and pop artists, comedians, and dance companies.
Unique ad targeting capabilities match ads to key artists, genres, titles, and specific performances, complemented by digital media targeting like remarketing, geographical targeting, frequency caps, CRM lists, and platform-specific data.
We meticulously test and track every aspect of our streaming media campaigns, optimizing top-performing combinations of digital media placement, targeting strategies, creative approaches, ad formats, and pricing agreements to deliver optimal results.
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