Unless you’re buying digital media from a human representative, all digital media is “Programmatic”. That includes digital out of home, streaming audio and video, display, search, video and social media ads along with programmatic ads we buy through agency trading desks and demand side platforms.
The key to success when it comes to buying programmatic media is to have access to a wide range of media platforms like we do including Amazon, Google, Meta, Bell, Yahoo!, Microsoft, Spotify, YouTube and dozens more. We carefully craft media plans that target the right ads to the right people at the right time at the right price, ensuring we have systems in place to determine return on ad spend and ROI.
We test high potential combinations of targeting, placements and creative prudently, and then optimize campaigns ruthlessly so we can deliver the most value we can for your programmatic media investment.
We’d be happy to share more about our approach to digital media planning and buying – just ask.
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