Not-for-Profit Digital Advertising & Search

When the agency started nearly a decade ago, we quickly realized that many charities, NGOs, foundations and not for profit organizations were struggling with declining results from direct mail, telemarketing and other conventional donor generation and activation tactics.  We made a conscious effort to develop specialized expertise to help NFPs replace declining revenues and donor activation in the offline world, with successful, cost-effective and continuous digital fund-raising programs. We count nearly two dozen large, medium and small organizations as clients including international aid, environmental causes and the arts.  Our current client list includes Plan Canada, WWF-Canada, Princess Margaret Cancer Foundation, Toronto Symphony Orchestra, Lyric Opera of Chicago and Doctors Without Borders.

Our Specialized, Not For Profit Services

• Google Ad Grants: We help our clients apply for and manage their Google Grants account, which provides up to $40,000 per month in “free” Google Search budget
• Paid Search: Help you determine the right strategy that strikes the optimal balance between paid and Grants search engine marketing approaches
• Web Analytics: Many of our clients rely on us to help them analyze their conversion funnels, track results, improve landing page design and build remarketing lists
• Direct Response Approach: We understand the need to generate cost effective results that drive donations
• Digital Media: Use our digital media buying clout to secure NFP rates
• Reduced Aber Group Rates:  All of our NFPs enjoy a discounted rate on our services, it’s our way of helping worthwhile organizations make the world a better place