Programmatic Media Buying and Real Time Bidding

To be successful at programmatic media buying and real time bidding (RTB), you need creativity, direct marketing know-how, solid technological understanding, data analysis ability, deep connections with media sellers, plus extensive experience planning and buying digital media. That’s why so many advertisers choose The Aber Group to manage their programmatic media campaigns.

We Play a Leading Role in Programmatic Digital Media

Our Programmatic & RTB Experience:

• Dozens of private exchange relationships
• Extensive experience with remarketing and other first, second and third party data
• Deep data analysis and optimization experience
• Multiple agency and client specific private deals with leading publishers
• No “hidden” media mark-ups
• First “look” at ad impressions to secure prime inventory
• Years of experience as a media seller to determine quality