Each year, our Google & Microsoft certified, award-winning teams combine direct marketing skill with hands-on pay per click search engine marketing experience to build smart, search campaigns that make good business sense, and consistently achieve results.
We’re multi-year Google Premier Agency and Microsoft Advertising Select partners, designations that less than 3% of all agencies earn. These preferred statuses mean clients benefit from our enhanced access to Google best practices, specialized training, beta tests, and detailed campaign reviews. Plus our VP co-chairs the Interactive Advertising Bureau’s search engine marketing council along with Google.
We develop compelling ads that tap into consumer motivations, highlight interesting or valuable features and benefits, and ensure ads follow your brand guidelines. We carefully review Google recommendations and adopt those that have potential to increase response, improve rank and reduce cost per click.
We are enthusiastic testers of AI and machine learning tactics and quickly adopt ones that work well. For example, we often use Dynamic Search Ads which suggests ads based on Google’s interpretation of your landing page content.
Our search experts ruthlessly optimize campaign performance daily, making bid and creative changes to respond to competitive shifts, Google algorithm updates, and to capitalize on opportunities. Our long list of ruthless optimization strategies include:
